Aesop ABC-Viertel

Refined simplicity in an historic setting

Aesop’s latest German signature store, and its first in Hamburg, opened recently in ABC-Viertel. Created in collaboration with Antwerp firm Vincent Van Duysen Architects. The design relies on simple, natural materials and a subtle palette; it is informed by two primary influences: the building’s status as a protected historic site and the neighbourhood’s vibrant, sophisticated milieu. Walls and ceiling in the 112-square metre space have been stripped back to their original state and clad in pale, roughly textured plaster, providing a refined tactile element.

A sink of solid bluestone, conceived as a sculptural element and evocative of ancient fountains, effects a commanding presence and emphasises the product demonstration experience integral to Aesop’s gracious hospitality. Bluestone is also used for flooring, working in concert with the plastered surfaces to define a serene and timeless setting.

Display shelves are crafted from untreated European Oak and blackened steel – the latter referencing the store’s original cast-iron facade. Floor-length linen curtains hang in a discreet curve behind the point-of-sale counter.